If you’re in the content business, you probably already know what we’re talking about when we say content creator. But if you’re not an industry insider, it can be difficult to understand what exactly that means. Let’s break it down by taking a look at its three basic parts: content creation, content management and brand development. So what exactly is a content creator? A content creator refers to someone who manages, produces and/or develops quality content to be used as marketing material by businesses or brands online.
What Exactly Does A Content Creator Do?
A content creator, or content developer, should be someone who uses storytelling to create different types of content. Content can come in the form of texts, images and/or videos. While anyone can create content (even if they’re not being paid to do so), the best work often comes from those who specialize in one specific area. The best way to become a great content creator is by honing your skills and creating lots of different kinds of content.
The Different Ways to Create
Just like there are different ways to make money on the Internet, there are different ways to create content online. To help you understand each process and how they can benefit your business, here’s an overview of the three most common types of content creation:
The first is video content. Video content creation can be lucrative, but it’s also extremely time-consuming. Dedicating yourself to creating videos consistently can take up most of your day and require lots of expensive gear. Since many video marketers have their own production companies, video content creation makes sense as a business model if you’re looking to get into producing content professionally.
Another popular option for content creators is to create great content for a blog or website and then share it with others. In many ways, creating original content can be more lucrative than creating videos if you plan on blogging or writing online. As an online publisher, you can make money through affiliate marketing programs and advertising. You’ll also have an opportunity to grow your email list and generate commissions down the road. The key to success with these types of programs lies in providing high-quality content people will want to read. A third type of content creation is – creating content for social media. Social media can be an excellent way to build your brand and drive traffic to your website. However, it’s important to remember that creating content for social media doesn’t necessarily mean you’re creating content for your website. While there are many benefits to creating great content on Facebook, Twitter, and other platforms, you won’t be able to make money off those posts unless you share them somewhere else.
What Is Behind the Numbers?
According to Technavio, the market value of the global content creation industry will exceed $16 billion by 2020. It’s also worth noting that The New York Times reports 90% of chief marketing officers agree their top challenge over the next year will be to manage the ever-increasing flood of digital information. And here’s another big number: According to BrightEdge, 45% of marketers surveyed said they believe branded content and creative is more effective than advertising in getting their message across with social media playing an increasingly important role in how people consume content.
Marketing Yourself as a Creators vs. Influencer
The creator business model has taken over. Every single major social network now encourages influencers to be as big and visible as possible by offering fame and fortune in exchange for their loyalty. It’s not about being an expert or even providing real value anymore; it’s about how many followers you have, how much attention you can grab, and how well you can get those followers to click-through to your brand. But those who produce content on an ongoing basis—be it videos, podcasts, or written material—have found far greater success on sites like Patreon than they do with creating one-off pieces of content that are meant to be distributed across multiple platforms.
Start Building Your Brand with Social Media
The great thing about social media is that, while it’s a powerful marketing tool, it doesn’t require you to spend much money on advertising. Instead, you can focus your efforts on creating high-quality content that people will want to share with their friends and followers. As you build your brand as a content creator, you’ll also be able to slowly develop your own personal website or a profile page for yourself on a larger site (like LinkedIn). In turn, people will learn more about what kind of work you do and who you are as an individual. This will help you make new connections with potential employers and clients—even if they don’t know who you are yet!
Continue Building Your Brand with a Blog
Not to be overlooked, one of the best ways to keep your brand in front of your audience is to consistently produce content. With a blog, you can create posts that provide information and entertainment that speaks directly to your core customer. Most of all, a blog allows you to share news and events in real time, which gives your audience a reason to engage with you even when they’re not actively consuming any of your content. A blog also works as an advertising platform by allowing you (or someone on your team) to include ads and sponsored links on their site. If you want consumers/clients/fans to continue engaging with your brand after they purchase something from you, use a blog as a secondary touch point for relevant articles that tie into what they already like about your business.
In short, a content creator is someone who manages, produces and/or develops quality content used for marketing. Having a great content creation and marketing strategy from the start will help you produce high-quality work that gets your audience to take action in some way. If you think you’re ready to become a content creator, then develop a strategy and plan and start creating.