Which do you think is better? A bot-written article or a human-written one? This isn’t just an academic question; it’s something we as marketing professionals face every day of our careers. It’s easy to assume that, because artificial intelligence (AI) writers can generate content automatically and for free, they’re the more intelligent option when compared to humans who get paid to write the same material.
Understanding the artificial intelligence generator
At first glance, automated generators for producing content articles may seem like a viable option for writing short-form content. However, what most brands don’t realize is that artificial intelligence generators—or bots—aren’t built to create writing that’s optimized for humans or designed for conversions. Although AI has advanced quite rapidly over the last several years, it’s only capable of recognizing patterns and replicating those existing structures. It cannot understand new concepts or develop its own language; therefore, generating truly engaging copy remains well beyond its current capabilities. So while creating more content may increase your traffic numbers in the short term, unless someone reads and engages with that extra content—and they can’t if they can’t even understand it—then there’s no benefit.
How does an AI writer work?
An ai writer is a combination of algorithms called GPT-3 and OpenAI. GPT-3(Google Paraphrase Tool) is able to take in textual data and produce new variations on it. OpenAI comes into play by supplying GPT-3 with large amounts of data in order for it to learn how humans talk and how they structure their sentences. As we all know, humans tend to use certain phrases and words when conveying similar ideas; however, because AI does not have access to these building blocks it has trouble creating contextualized results that make sense for our world. Therefore, ai writers are unable to create high quality output and must rely on human input at some point in their creation process.
Advantages and disadvantages of AI writing bot
Writing bots are at the very beginning of their evolution and currently their biggest disadvantage is writing quality, as they still can’t fully replace human writers. In addition, AI writers are incapable of understanding the specifics of different industries and knowing industry specific jargon. Another potential disadvantage is the expense of these services that can become quite costly over time depending on the platform and desired level of quality. A final disadvantage is AI writers may not always match company voice or brand identity – even though language and tone are typically customizable most programs fail to consider how messages are conveyed through graphics, images, videos and other design elements so it’s important for customers to be aware there will be some differences between typical human produced work and AI-generated work.
When is it better to use AI over a human writer?
At least one study has shown that, in some situations, AI writers can generate more useful results than humans; for example, when the problem being solved has a clear set of rules and definite, measurable outcomes. An artificial intelligence generator is at its best when it’s writing something very specific—like a step-by-step list on how to make a peanut butter sandwich—whereas humans are good at general communication (like writing a book). There are times when having a machine work on the written parts and then handing the project off to someone who writes really well makes sense. But if you’re trying to convey any sort of nuanced message or produce something that will get shared and read by many people over time, go with the human every time.
Ai writers versus human writers
If humans can do it, why not just use humans? There are scenarios where ai writers are thought to be superior, such as: These writers never get tired. That’s right, they don’t sleep or blink and they never need a coffee break—which means that they can crank out multiple pieces of work in seconds. But, here’s what separates bot writing from human writing: Bots lack opinions, memories and emotions. They simply mimic whatever information we feed them; if it works well for one purpose then it will probably work for another as well. So how does a reader connect with a piece that was not written by a true human?
Closing thoughts on AI writing bots
While we’ve seen some interesting examples of how artificial intelligence can be used to help human writers do their jobs, the reality is that humans need a helping hand. Marketing copy is often the first impression your customers will have of your brand, and they want it to be good. With the rise in popularity in AI-writing bots, marketers are being forced into a position where they need to learn something new: How do I use writing bots for my advantage? At FindWritersOnline, we’ve taken a stand on what we believe marketers need: human-written articles first, AI generated ideas second. The reason for that is simple—our customers aren’t interested in using an artificial intelligence bot as their only source of information about their business; they want humans writing with expertise, passion and a care for their topic in a specific tone and language.