Your business can only do so much to get new customers. It can provide fantastic products and services, but it needs your customers to tell others about you if you want to grow your company’s exposure and revenue. That’s where testimonials come in. Testimonials are an excellent way to bring attention to the quality of your products and services by showing the experiences of previous customers who have been thrilled with your offerings.
Testimonials are authentic
Authenticity is a crucial component of marketing today, and nothing is more genuine than a customer’s testimony about your product or service. Businesses that have hundreds of 5-star reviews are perceived as more trustworthy than those without. Having more positive reviews online also helps convince new customers to try your product or service, because they’ll feel confident knowing other people have already had a good experience.
Genuine testimonials can increase conversions
More than any other marketing tactic, testimonials increase conversions. One recent study found that they’re 70% more effective than traditional advertising and can improve conversion rates by up to 12%. That’s because people trust testimonials more than any other form of advertising. Testimonials aren’t designed to manipulate or cajole—they simply provide feedback from real customers who have actually used your product or service.
Testimonials reduce friction in the buying process
A study from Princeton and Northwestern Universities found that customers are four times more likely to buy a product when it has a 5-star rating. The same goes for reviews, social media follows and other forms of customer feedback. Make it easy for buyers to trust in your brand by providing them with plenty of social proof – i.e., testimonials, photos, videos or other forms of validation from trusted sources (i.e., peers, colleagues or highly respected companies).
Testimonials demonstrate expertise in a field
Testimonials are a great way to show your audience how your product or service has made an impact on someone else’s life. Nothing is more powerful than one of your satisfied customers speaking highly of their experience. As a potential buyer, I would love to see an expert or industry professional acknowledge that your product or service is effective and provide a testimonial explaining why it helped them succeed. This would be especially convincing if other people I trust also recommend your product or service.
Testimonials are easy to produce with the right tools
The good news is that it’s incredibly easy to get testimonials for your business these days. If you’re just starting out, do an ask-and-you-shall-receive approach: simply send out emails to past customers and ask if they would be willing to share their thoughts on your service or product. Otherwise, several online solutions are now available.
The bottom-line when it comes to testimonials
A testimonial from a real customer is always going to trump a perfect, generic endorsement any day. This testimonial service helps you organize your reviews and respond directly to your customers’ feedback via email or social media. Get testimonials that reflect your business’s brand identity, and automate review responses to boost engagement.