Text to Audio (sometimes referred to as Text to Speech) is a technology that can read text aloud after transforming messages that would traditionally be written down. The words are then spoken by a natural sounding computer-generated voice.
Other features of this audio technology include the ability to convert written text into audio files that can be played back in other applications such as a mobile device, or by importing them into a word processing application. It also has the ability to convert multiple language text as well.
What this means for businesses is that they can make it easier for potential clients to consume their content and make their text become an automated audio broadcast using this technology. The benefits of Text to Audio are numerous but in this article, we’ll outline just five ways it can make your business better:
Text to Audio is an Easy Accessibility Option for Your Audience
If your audience is largely on the go, they may have a hard time keeping up with regular content. Now, with text to audio, they can take their cell phones or other devices and get to your content when they have downtime as well as regular updates.
It Makes You More Mobile Friendly
Be it a cell phone, tablet or any mobile device; your business’s content can now be accessed using Text to Audio technology. This means that your message can be delivered on any device with internet access.
Text to Audio Encourages a Better Message Recall
With Text to Audio technology, your audience might be less likely to recall the message in the textual form of an article or blog post but will be better able to remember the content as they worked through it. In turn, this means a higher engagement rate on your content.
The Audio Technology is Less Expensive
Text to audio can be very affordable compared to video or other forms of media. This allows small businesses and large corporations alike to take advantage of this technology without breaking the bank. It also means that you can get more from your advertising dollars with Text to Audio.
Text to Audio is Easier to Share and Spread
Considering how prevalent social media is, it makes sense that Text to Audio technology would be a great way for people to share your content. After all, a person can easily read or listen on their cell phone while they’re out and about.
Enables Your Customers to Buy From You Faster
Another benefit of utilizing text to audio technology will be in eCommerce. Your customers can now order a product with just their voice. This is a great way for businesses to make the process of buying easier for their customers. You can create similar automated processes through the creation of text to audio content.
The Technology is Accessible
With most smartphones these days, you can simply download an application to read out the text of your content. This means that it is a very easy feature for people to utilize. In fact, some of the top Text to Audio technologies are already built into most cell phones.
The Technology is a Great Way to Help Your Employees
Being able to “read out” text on a device is great for an individual who has limited mobility. They can take their phone or other device with them while still being able to get your content.
In conclusion, when implementing a text to audio strategy, it is important that you do so while keeping the consumers of your content in mind. If you do, you will notice a positive impact on your content’s popularity and discover just how effective this technology can be.