It’s true! Podcasts are here to stay and won’t be going anywhere for quite some time. With big company names such as Spotify, Amazon and others investing in this content format, it seems like there is nowhere for the podcast creation industry to go but up. Unless you’ve been living underground for the last several years, you’ve probably already heard a podcast or two.
So what is a podcast and why is the podcast creation industry growing?
In the simplest terms, a podcast is a piece of recorded content that allows listeners to hear an audio or video broadcast without having to go through the steps of going to a specific website, downloading and much more. It’s particularly easier than that and usually has the ability to be downloaded for free in addition to listening online.
With such growing popularity, there are many advantages in creating and hosting podcasts. First and perhaps most important is that it can be a passive income source as well. With a podcast, you can simply have your content and when people start listening, you get paid. Most of the time this happens automatically and through RSS feeds or adverts as well allowing for different monetization options.
Another advantage is that if your content is good enough, your podcast will reach millions of potential listeners in a rather expedited fashion. This means you will see tons of organic traffic which translates to more revenue opportunities in the future. Okay, so that’s great and all but you might still be wondering what the best podcast creation platform is.
Before I get into that, you should know that podcasting is a rather popular form of content creation and for a good reason. There are tons of people who listen to podcasts on a daily basis (especially when on-the-go) and with their growing popularity, it makes sense to create some podcasts of your own.
Creating a podcast these days seems to get easier with each passing month. As a matter of fact, it doesn’t take a fancy production studio to create a podcast (unless you’re producing a video podcast of sorts). These days, you can turn your written content or blog into its very own podcast.
Steps in the podcast creation process
Step 1: The first thing thing to do when creating a podcast of any type is to make sure you have a theme to build you podcast around. This can be a popular topic, video series, website or blog.
Step 2: If you have written content, you want to convert it to audio which can be done very easy these days with the help of some nifty services out there. If you have video content, be sure that it already has audio.
Step 3: Find a good podcast hosting platform to host your audio. Not all podcast platforms are created equally. Be sure to check the reputation and reviews of these platforms by doing a simple GOOGLE search for “Podcast Hosting Platform”. Typically, many of these platforms will offer a trial period so that you can try before investing any regular sums of money.
Step 4: Get your podcast feed URL from your hosting platform and promote it on key sites like AMAZON or SPOTIFY and many others. There are even podcast hosting and distribution services that can do most of the heavy lifting for you when it comes to getting your podcast out there.
Why create podcasts right now?
> With so many major companies investing in this model, there are advantages out there for consistent creation of your podcast.
> They’re easy to produce and easy to promote. On top of that, you can create a podcast on any topic that you want as long as it’s not copyrighted.
> Audience reaching millions worldwide. You can easily reach people who are interested in similar topics to yours or who could be your ideal customers. The sky is the limit!