Conversion rate optimization (CRO) is a term used in digital marketing to make website visitors into purchasers.
It is the process of designing your website and online store so that they are as effective as possible at getting visitors to take a desired action because CRO can be applied to almost any type of web presence, including ecommerce stores, lead generation websites, content sites, and social media accounts. This article will discuss how you can set up CRO for your site to increase conversions.
The Best Ways to Optimize for Search Engines
There are quite a few ways that Google and other major search engines can rank your website. You will want to optimize each one of these for best placement so that you receive the maximum number of visitors for your site. If you are not ranked highly by Google, then people will not find your website. The end result is poor ROI and lost profits for your business.
If you are optimizing your website for Google, then there are a number of things that you will want to concentrate on. Here is a short list:
Enhance metadata – this is the information that shows up under your website URL in search engine results and can include titles, descriptions, and keywords. It is important to get all of these right because if they describe the site inaccurately, then people will visit and leave quickly leaving you with a higher bounce-rate.
Improve meta descriptions – this text is what is shown for each search result if a visitor clicks on the search result. It will include your company name and a description of your website. The more closely it matches your content, the more likely people are to click on the result.
Optimize images – if you are posting images on your site, then make sure they are regularly updated and appropriate for your business or genre of site. Additionally, you want to minimally be sure that each image has an “Alt Text” specified. This also helps with Search Engine Optimization (SEO).
Content is King
If you want more visitors and more traffic to your website, then there is no substitute for content. You will need quality, useful, original content that takes into account the needs of your target audience. There are a number of ways in which you can accomplish this:
Create new pages – page titles and descriptions should relate to what people are searching for within your niche or industry. If your competitors do not have what people are looking for, then it is up to you to provide it.
Create new content – if you guess what people are searching for, then you are not creating original content. Use the Google Analytics tool to analyze your competition and find what people are looking for so that you know what to write about.
Integrate social media – make use of social media sites that reach relevant demographics such as Facebook, Pinterest, Twitter, Reddit and Instagram.
Get back links – get links from other websites within your industry or niche so that people click on them and end up on your site.
These are only several strategies (out of many) that one needs to use for a business considering CRO from a search engine perspective. Of course to get it just right, there will be some trial and error involved.
Site Conversion Rate Optimization
Once you have a website that is optimized for search engines, there are many different ways to optimize the site itself for conversions and other actions. When it comes to CRO, there are a number of strategies that you can employ that will increase your conversion rates:
Offer deals – if you have a business selling products that people need to buy or services people need to take advantage of, then offer them special deals on those items or services.
Offer discounts – if you have a business that people need to take advantage of such as a restaurant that is offering 10% off for the night, use this strategy to increase sales.
Reduce prices – if you are running a store and want to sell things at the lowest possible price, then offer two different prices or two different items in order to get people to purchase from you.
The Best Ways to Optimize for Mobile
People are spending more and more time on their mobile devices. If you have a website like this, then you need to be optimizing it for mobile users. Here is how you can do it:
Create short URLs – short URLs are easier to type and faster to remember.
Make your forms fillable on mobile – this way people using mobile devices can fill out your forms without experiencing problems.
Do not make people pinch or zoom – you do not want users on mobile devices having to pinch or zoom in order to see a picture that they are trying to look at so make sure that pictures look good and give enough size for users.
Mobile CRO is the portal for a lot of people who want to start using their mobile phones more. No one wants to have their business be left behind in terms of technology and this is because so many people use their phones more than they use desktop computers. If you are not making your website mobile-friendly, then you will lose out on a lot of potential customers as well as having an inferior experience for them in using your business.
There are so many different ways that one can optimize a website for mobile devices. In addition, there are many different things that a mobile user may be doing on the site. Here, we will take a look at what people tend to do when using mobile phones.
Use A CRO Specialist
To get the best results, it is important to work with experts (or CRO specialists) who are familiar with website optimization. They will know exactly what keywords to optimize for and what optimizations will increase your conversion rates. In addition, they can make recommendations for how a specific website or online store can be used in order to drive relevant traffic that does not waste money.
There is so much that can be done to optimize for better search engine rankings and conversions. Make sure you get consulting and ongoing support from a CRO specialist to ensure you are getting the best results. A small change in the right place that you might not have thought of can make a huge impact on your businesses bottom-line.