If you’ve been online for any length of time, you know that content marketing is vital for your business.
The phrase “Content is King” has never been more true than today, when so many businesses are making the shift online due to the current global pandemic’s effects.
In this article, we look at four of the most important ways professional content can help you build a successful and profitable online business.
4 Ways Professional Content Helps Build Your Business
1. Improve SEO Efforts with Optimized Content
High-quality, expertly written content is a great way to boost your SEO efforts – particularly if you are a small business with an even smaller marketing budget.
With high-quality content, you get a higher return on your investment than any other form of marketing. This will allow you to compete with other brands, including enterprise brands that are already dominating search.
Better SEO will allow your business to generate more traffic, leads, and sales, and ultimately boost your bottom line.
2. Nurture Leads to Improve Customer Trust
In addition to boosting your organic search visibility, professional content will allow you to nurture your leads and customers so you can improve the average customer lifetime value (CLV).
With the right type of content, you will be able to get your customers to make more purchases with individual sales and stay loyal to your brand in the long-term.
And, considering that over 70% of customers prefer to learn about a brand through an article, as opposed to advertisements of any kind, you can see why it’s vital for you to include content marketing to your overall strategy.
3. Influence Conversions and Boost Revenue
Great content will also help you influence your conversion rate. Content marketing helps businesses achieve conversion rates up to six times that of any other digital marketing method.
A skilled content writer will help you provide the right type of content for each stage of the customer’s buying journey. This will allow you to deliver the right message to the right people at the right time.
Aligning your content to your marketing funnel in this way will make it a lot more likely that you will be able to convince your audience to become paying customers.
4. Position Yourself As An Authority in the Industry
Professional content will allow you to showcase your brand’s subject matter expertise so you can set yourself apart from your competitors.
Customers want to deal with people who are knowledgeable about the goings-on in their industry. By hiring a skilled content writer who specializes in specific topics in your niche, you will grow your online business while establishing itself as an expert on the subject.
As you can see from the examples above, there are many ways content can help you build your online business.
Furthermore, professional content will support nearly all other digital marketing strategies – from social media and email marketing to mobile marketing, PPC ads, etc.
If you haven’t implemented content marketing in your business’s overall marketing strategy (whether it’s because you lack the time, the bandwidth, or the inclination for building business, now is the time to Find Writers Online.
Get started right now so you can begin to reap the many benefits that come with consistently producing attention-grabbing and engaging content for your business.