Copywriting is a very important part of any business and content writing should not be overlooked. Many people are of the opinion that copywriting doesn’t require any skill at all, while content writing does. I’ll explain to you what both these professions are and why you need both for a successful company.
What is Copywriting?
Copywriting is the art of persuasive communication. It’s meant to convince readers to take certain actions – usually ones that profit your client or employer in some way. Copywriting is not so much about writing as it is about storytelling.
What is Content Writing?
Content writing is often overlooked. This is a mistake. It’s not only important (because it affects your bottom line) but actually a vital part of marketing and production. After all, if you’re able to generate content that people will want to read and share, then you’re going to generate more sales or leads for your company.
Content and Copywriting Examples
Copywriting: If you’re selling a weight loss product, you’d create copywriting that speaks directly to your target market and makes them eager to try your product. It will tell them why they want it and why it will change their life.
Content writing: For the content website, you’d produce well-written, high-quality articles that provide information about the best ways to lose weight. You’d also throw in stories and testimonials from customers who are happy with your products.
Which style of writing is better?
There are advantages of using a combination of both styles of writing. Good copywriting will make your content more visible and popular. A good content site is a great way to promote your business. It’s also a good idea to have a sales page on your website, because it gets prospective customers to take action.
A well-written article can influence people and motivate them to purchase the product or service you’re promoting in that article and if you don’t have the time or bandwidth to do it all yourself, then it might be time to seek out a professional to do it on your behalf.
Regardless of your views of which style is better, I suggest using a combination of both for your business. You’ll be able to promote yourself and generate leads at the same time.