If you have recently launched your business online or you’ve had it for quite some time without having a blog, now might be the best time to start one. So what exactly is a blog? Simply put, a blog is a website that focuses on topics of current events, personal events, opinions and interests. However, blogs have taken on many shapes and forms. For example: some blogs are news related while others may be expert listings or even a place to publish your photography. Blogs, in general, are dynamic with the author adding content when they feel inspired or there’s something of interest in their life that they want to share with their readers.
Now that you know what a blog is, you should know the best blog platforms out there and how you can best leverage them. One of the best blogging platforms is WordPress.
WordPress is one of the more popular blogging platforms because it’s free and it works with several other blogs and websites that have a lot higher traffic. Blogs built on WordPress are highly customizable, so you can make yours look however you want to. If you want a blog that is easy to use, looks great, has tons of plugins and allows you to easily connect your blog with social media sites like Instagram, check out WordPress.
Another blogging platform is Tumblr. If you want a simple blogging platform with an easy to use interface, then Tumblr is perfect for you. If you’re not a fan of the cluttered look of WordPress, then Tumblr may be exactly what you need. Tumblr is also great for those who want to focus on sharing pictures and other visual content.
Then there is the Blogger platform which is very similar to Tumblr. The advantage of this one is that you can easily build your own blog in a matter of minutes and it uses the same look and feel as WordPress.
Choose The Right Platform for Your Needs!
There are so many blogging platforms out there that it’s hard to choose which one is best for you. The truth is, each platform has specific pros and cons, so knowing what you want before you start building your blog is crucial. While the purpose of this article is not to endorse any one platform, it is meant to help spread awareness so that you can make the best decision for your business.
Once you have figured out your blog platform, you will need to figure out how to connect it to your website so that your website will increase in rankings in the major search engines organically. To do this, you must include your blog with a directory on your website. After your blog is connected to your website, you will want to populate it with content that you know that your readers will enjoy. The truth is that without a blog for your business, you are missing out on blogging opportunities and SEO opportunities.
Once you have your blog up and running it is time to start promoting your blog for more exposure. You can for example use a website site map creation tool then submit your entire site to Google Search Console which will help your metrics. Once you’ve been listed in search engines using that technique, it is time to start promoting your blog on social media like Facebook and Twitter. You can also include blogging opportunities on your blog that will allow you to connect with other like minded bloggers. The opportunities are limitless once you have a blog online for your business.
Finally, it is important to note that the key to getting more traffic from search engines (as well as more leads) is to focus on content and not so much the backlinks. If you find yourself short on time to create blog posts for frequent content on your website, it may be time to enlist a professional blog writer from a trusted company like Find Writers Online.